I had to show some love to VFX this week, W+K London put together a well craft advertisement for Nike.
HAHA..British humor already cracks me up.
I read the blurb from the artist on Art Of the Title website and thought his story was pretty inspiring. This self taught animator from China deciding to take on a career in the motion industry. This sequence is well stage and has a fair bit of vfx work that feels quite real. The cat is a little off though. haha.
Could you give us a little background on yourself?
A section of the piece written up by Art Of The Title website. read more
There was also a behind the scene of the project posted as well. I love these things. Artist work in varies ways and see software tools in their own creative terms.
Written and animated by Alan Warburton with the support of Tom Pounder and Wieden + Kennedy.
Music by Cool 3D World (http://cool3dworld.com/)
Special thanks to: Leanne Redfern, Nico Engelbrecht, Iain Tait, Indiana Matine, Katrina Sluis, David Surman, Jacob Gaboury and Daniel Rourke.
The representation of CGI is displayed in varies ways. The growth of the industry is leading to a state of unknown potential.
This is video just has a vibe that screams acid trip. I’ve always been fascinated by VFX videos involving liquids.
Most of done practical others may have a bit of CG. This uses the latter and practical effects have a beauty that feels effortless.