” 24 teams, 184 riders, 21 stages, 3450 kilometers.
“Giro D’Italia” is one of the most important world cyclist competitions. The race passes through different cities and crosses countrysides, hills and slopes, celebrating the heritage of a sport with more than 100 years of history in Italy.
This is an event that moves a huge amount of fans, both cyclist enthusiasts and sport addicts, an event that has a glorious past of undertakings, Gimondi and Mercks, Coppi and Bartali, the legendary Girardengo and Pantani, are just a few examples of this great history.
Rai involved us in the production of the 2021 add, in which we decided to use a style that merges vintage with modern cycling. We wanted to combine the idea of the epic effort of a cyclist during the competition, an effort against himself and the obstacles of the environments, with a vibrant and energetic pop aesthetic that enhances the action.
The suggested visual key is a reinterpretation of Roy Lichtenstein’s pop art, a very strong quote of the late 60s/early 70s glorious years.”
One of my favorite studio “Digital Kitchen” been a long while since I’ve seen something from them.
“Digital Kitchen, part of Sid Lee’s creative community designed the main title sequence for Hulu’s new show “Helstrom” that is based on one of Marvel’s darker storylines. Digital Kitchen dives into this psychological thriller based on l characters Daimon and Ana Helstrom’s traumatic childhood. The team did this by imagining the siblings’ adolescent drawings to develop a title sequence that mirrors the show’s eerie tone and mood and creates a narrative that enriches the protagonists’ backstory.
By sketching thousands of individual frames, Digital Kitchen made sure to assemble the entire sequence by hand. Each drawing offered viewers a unique window into the characters’ collective and personal experiences.”motionographer.com
“Made for the celebration of Black History Month UK. Directed, designed, animated by Troy Browne. Sound design by Ciaran Grant. Abidemi, a Technology Delivery Lead Senior Manager, tries to untangle all the eclectic elements that make him who he is and, in the process, dismantles stereotypes.”