One of the coolest animated features I’ve seen this past year. Its been a long while since I’ve felt the compulsion to write about a piece. This seems like the right influence for a rant. 2020 and 2021 have definitely become a struggle in the creative fields. Most ad work is starting to pick-up again and creators are fire on all cylinders. This piece art director is crafted beautifully. I’m a sucker for historical animations and info-graphics.
Back at it again with our friends at Magma Capital. This time, the focus was a video aimed at changing the investing game for professional NBA and NFL athletes. We landed on an ambitious hand-drawn approach that is heavy in style and full of color. With an all-star team of designers and animators, we poured every single ounce of blood, sweat, and who knows what into this one.
I love motion design with a positive message. I wish more projects we did in our industry including positive messaging.
Stunting work production by Elastic. The direction reminds me of stuff I did in 2019. It great when this have a message hidden within the beautiful craftsmanship.
“Purely a passion project, here is a story bursting with intrigue complete with clandestine operations, back door deals and a total lack of leadership from the Trump Administration. But this isn’t a story. This happened. And the fact that Maryland, along with other state and local governments, had to James Bond their way into securing PPE and coronavirus testing is nothing short of shocking. We wanted this to feel real because it is real. The transitions needed to be smooth and the tone to be dark. We leaned into the visual styles of Oliver Stone’s JFK, The X-Files and high contrast illustration with strong single source lighting. By compositing 2D and flat shaded 3D elements, we were able to reap all the benefits of real world sweeping camera movements and parallax along with quick reading forms to draw the eye much like traditional illustration would. When deciding on the visuals, we were riding a fine line between journalism and entertainment. This is a fact based thriller, but a thriller no less. The same rang true for our choice of voiceover. We therefore enlisted Joe Madison, famed radio talk-show host, DMV local and political and social activist, to deliver a simultaneously serious and intriguing narration. At present, COVID-19 has sadly claimed over 115,000 American lives. Our recovery starts with the truth. Please, get tested and stay safe.”