One of the coolest animated features I’ve seen this past year. Its been a long while since I’ve felt the compulsion to write about a piece. This seems like the right influence for a rant. 2020 and 2021 have definitely become a struggle in the creative fields. Most ad work is starting to pick-up again and creators are fire on all cylinders. This piece art director is crafted beautifully. I’m a sucker for historical animations and info-graphics.
Back at it again with our friends at Magma Capital. This time, the focus was a video aimed at changing the investing game for professional NBA and NFL athletes. We landed on an ambitious hand-drawn approach that is heavy in style and full of color. With an all-star team of designers and animators, we poured every single ounce of blood, sweat, and who knows what into this one.
I love motion design with a positive message. I wish more projects we did in our industry including positive messaging.
Stunting work production by Elastic. The direction reminds me of stuff I did in 2019. It great when this have a message hidden within the beautiful craftsmanship.