I love motion design with a positive message. I wish more projects we did in our industry including positive messaging.
Stunting work production by Elastic. The direction reminds me of stuff I did in 2019. It great when this have a message hidden within the beautiful craftsmanship.
“Purely a passion project, here is a story bursting with intrigue complete with clandestine operations, back door deals and a total lack of leadership from the Trump Administration. But this isn’t a story. This happened. And the fact that Maryland, along with other state and local governments, had to James Bond their way into securing PPE and coronavirus testing is nothing short of shocking. We wanted this to feel real because it is real. The transitions needed to be smooth and the tone to be dark. We leaned into the visual styles of Oliver Stone’s JFK, The X-Files and high contrast illustration with strong single source lighting. By compositing 2D and flat shaded 3D elements, we were able to reap all the benefits of real world sweeping camera movements and parallax along with quick reading forms to draw the eye much like traditional illustration would. When deciding on the visuals, we were riding a fine line between journalism and entertainment. This is a fact based thriller, but a thriller no less. The same rang true for our choice of voiceover. We therefore enlisted Joe Madison, famed radio talk-show host, DMV local and political and social activist, to deliver a simultaneously serious and intriguing narration. At present, COVID-19 has sadly claimed over 115,000 American lives. Our recovery starts with the truth. Please, get tested and stay safe.”
PSA’s and info-graphical projects are a huge part of the motion graphic artists client base. When its done well it’s so seem-less who can’t even tell its a PSA. haha
Produced by: Kingboss.tv
Designed and animated by: Bran Dougherty-Johnson
“It’s already been 50 years since the streetwear legend Adidas Superstar was born. It seems like a good moment to remember its bright game-changing, team-working spirit.
We were invited to participate in this celebration under the executive creative direction of Hypebeast’s Enric Soldevila and The Others’s production, who asked us to direct this film belonging to the Superstar’s 50th Anniversary Campaign.”Devices comment.
a nice compilation of motion graphics / vfx campaigns. Stash is one of my favorite blog communities to visit. They usually stay in the know of what’s happening.