The blurb from vimeo “The Summer after 10th grade Mike spent two solid weeks with horrible horrible migraines, dizziness, blind spots and tunnel vision—he didn’t know what it was… This is the story of his Coke Habit.”
One highlight of motion graphics is the ability to work independently of clients and deadline. This project was done in such fashion. Detailing the narrative of a personal addiction to caffeine something one in the design industry may know to well.
Visually “Dress Code” the company behind this animation achieves very stunning work. Mix of 2d elements, 3d compositing and great “digital ink” work.